Chinese Gambling Spam Targets World Cup Keywords

Since 2018, our team has been tracking an interesting type of website infection where the <title> tag of a hacked website is changed to Chinese text — changes which are clearly seen in the website’s search results and source code. However, when you open the affected website in a JavaScript-enabled web browser, the site operates as normal and the original title presents itself without any modifications.

What’s going on behind the scenes turns out to be a pretty massive black hat SEO campaign promoting Chinese gambling, sports betting sites, and mobile apps.

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