How Security Can Improve Online Customer Service

Candy stores have always had an air of nostalgia about them, and many well-known candy shops have been around for generations. McKeesport Candy Co., one of the oldest wholesale candy companies in the nation, was one of the first to introduce that age-old sweetness to the online world, a move that has branded them as one of the most respected and well-known candy retailers on the Internet.

Through their eCommerce website CandyFavorites.com, they strive to uphold the same core values of their brick and mortar stores – providing the highest quality product, as well as the highest standard of customer care. When it comes to customer service, the company realized that consumer confidence is not only a way to boost sales, but to show consumers that the company truly cares about their entire online experience.

Customer Service Through Security 

Facing this challenge head on, CandyFavorites.com chose McAfee SECURE service^™ to provide security services for their website. Before fully adopting the McAfee SECURE service, CandyFavorites.com ran an A/B test for 20 days to measure its effectiveness, running the site through comprehensive, daily vulnerability scanning, and prominently displaying the McAfee SECURE trustmark.

The result: Sales conversions went up 7.5 percent with the McAfee security seal, a tangible reminder of how much of a difference security can make to a company’s bottom line.

“A 7.5 percent additional sales conversion rate is impressive,” said Jon Prince, President of CandyFavorites.com, “Our site averages 150 to 200 sales per day. Over time, an extra 7.5 percent in orders adds up to a lot of revenue. It also means that 7.5 percent more of our site visitors experienced the feeling of exemplary customer service, which, for our company, is how we measure success.”

After jumping head first into online commerce, they continue to constantly adapt their business model to better serve their customers, and uphold those core values of superior product and superior customer care. McAfee is proud to be a part of that mission, for CandyFavorites.com and for all our eCommerce customers.

For more information on our customer case studies, visit the McAfee SECURE website, and be sure to follow us on Twitter at @McAfeeSECURE for the latest on eCommerce news, resources and events.

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