UK Regulator Calls Out Compliance Failures in Targeted Advertising Industry

The UK regulator for data protection and privacy (the Information Commissioner’s Office — ICO) has published a report on its ongoing investigation into the adtech and real-time bidding (RTB) industries. This is a work in progress, but it is clear that the ICO is not confident that the collection of personal data and subsequent processing of that data by RTB conforms with current legislation.

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Story added 21. June 2019, content source with full text you can find at link above.