Q&A: What VRdirect’s Rolf Illenberger expects from Apple Reality

In a pattern we’ve seen in the prelude to every significant Apple product introduction, we’re reading the usual negative reporting. To understand the market Cupertino is getting into a little better, I spoke with Rolf Illenberger, managing director of VRdirect.

Illenberger’s company builds VR software for enterprise clients such as Siemens, Porsche, and Nestle. He believes Apple’s decision to enter the market now (presumably at next month’s Worldwide Developer Conference) reflects a desire to stake a claim in the enterprise VR space, as it’s too early yet to make a consumer play. Beyond the edge, most consumers still need to be convinced they need this stuff.

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