Majority of Android Apps Contain Embedded User-Tracking: Report

Seventy-five percent of 300 Android apps tested by Exodus Privacy and analyzed by the Yale Privacy Lab contain embedded trackers, including Uber, Tinder, Skype, Twitter, Spotify and Snapchat. The trackers are primarily used for targeted advertising, behavioral analytics and location tracking. They come as part of the app, and their presence and operation is likely unknown to the user at the time of installation.