How Apple’s Mail privacy may reshape business communications

Apple will reshape business communications when it rolls out new operating systems this fall, forcing a slew of industry changes, particularly around email marketing.

The pandemic boost to digital

Whether you run a huge blue chip company or a smaller mom-and-pop shop, you can’t ignore how much  the pandemic has driven distanced communications. This has boosted delivery services, online sales, and online customer comms.

Mailing lists have become super important, as have messaging apps. Zendesk Snapshot claims the pandemic drove U.S. smartphone users to spend 20% more of their time in messaging apps than before.

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