"Safety issues" prompt trade-in program for off-brand iPhone adapters
Starting on August 16, Apple will offer users of third-party iPhone, iPad, and iPod power adapters the chance to trade their old chargers in and pick up a genuine model at a discount. The USB Power Adapter Takeback Program will allow you to bring your third-party adapter in to an Apple Store or Apple authorized service provider and get an Apple-branded adapter for $10 (“or the approximate equivalent in local currency”), just over half of the standard price of $19. The program is being offered in response to “safety issues” related to “counterfeit and third-party adapters.”
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Story added 6. August 2013, content source with full text you can find at link above.