How to convince the boss good architecture matters

In terms of holding interest, enterprise technical architecture management (ETAM) ranks somewhere between watching paint dry and grass grow, with the additional disadvantage of being intellectually demanding. The less technical your audience, the more ETAM serves as a side-effect-free alternative to Lunesta.

The news gets worse: ETAM is the one subject where IT needs to engage business leaders on a technical level — a conversation about the enterprise technical architecture that’s limited to metaphors and business terms won’t get the job done.