The New McAfee: A Bold New World of Protection Online
This news has been some time in the making, and I’m terrifically excited to share it.
As of July 27th, we take a decisive step forward, one where McAfee places its sole focus on consumers. People like you. This marks the day we officially divest our enterprise business and dedicate ourselves to protecting people so they can freely enjoy life online.
McAfee is now focused solely on people. People like you.
This move reflects years of evolution, time spent re-envisioning what online protection looks like in everyday life—how to make it stronger, easier to use, and most importantly, all the ways it can make you feel safe and help you stay that way.
In the coming days, you’ll see your experience with us evolve dramatically as well. You’ll see advances in our online protection that look, feel, and act in bold new ways. They will put you in decisive control of your identity and privacy, all in a time where both are so infringed upon. And you’ll also see your protection get simpler, much simpler, than before.
Today, I’d like to give you a preview of what’s ahead.
You’re driving big changes
First, these changes are inspired by you. From feedback, research, interviews, and even having some of you invite us into your homes to show us how you live life online, you’ve made it clear what’s working and what isn’t. You’ve also shared what’s on your mind—your thoughts on technology’s rapid growth, the concerns you have for your children, and the times where life online makes you feel vulnerable.
We’re here to change things for the better. And here’s why …
Our lives are more fluid and mobile than ever before. From the palm of our hand, we split the cost of dinner, purchase birthday gifts, dim the lights in our living room, warm up the car on a winter morning, and far more. In many ways, our smartphones are the remote control for our lives. From managing our finances to controlling our surroundings, we’re increasing our use of technology to get things done and make things happen. Could any of us have imagined this when the first smartphones rolled out years ago?
Without question, we’re still plenty reliant on our computers and laptops too. Our recent research showed that we’re looking forward to using them in addition to our phones for telemedicine, financial planning, and plenty of personal shopping—each representing major upticks in usage than in years before, up to 74 percent more in some cases.
Yet what’s the common denominator here? You. Whatever device you’re using, at the center of all that activity is you. You’re the one who’s getting things done, making things happen, or simply passing some time with a show. So, while the device remains important, what’s far more important is you—and the way you’re using your device for ever-increasing portions of your life. Safely. Confidently. Easily.
Security is all about you
Taken together, the time to squarely focus on protecting people is now. A new kind of online security is called for, one that can protect you as you go online throughout your day in a nearly constant and seamless fashion. We’ve dedicated ourselves to making that happen. And you’ll soon see what that looks like.
So how can you expect this evolution to take shape? You’ll see it in three significant ways:
1. Personalized experience. We’re building security that protects you effortlessly wherever your day takes you. From device to device, place to place, and all the experiences online in between. Think of our approach to online protection like Netflix, which used to be a physical service where you waited in queue for that next episodic DVD of Lost to get mailed to you. Now your shows follow you and stream anywhere, no matter what device you’re on. It’s the same thing with our security. It will recognize you and protect you whether you’re at home or by the pool on vacation, on your laptop, or your phone, with one consistent experience. Again, it’s all about you. Keeping you protected as you enjoy every perk and convenience of life online.
2. Intelligent experience. The next evolution builds on personalization and takes it a step further. This is security that understands when you and your personal info is at risk and then takes intelligent steps to protect you. This could be your smartphone automatically connecting to VPN when you’re at the airport, keeping you safe from prying eyes on public networks. It could also be alerts to you if your personal info is compromised so you can take steps to protect it. Or it could be a simple suggestion to help keep you safe while browsing, shopping, or banking online. In all, it’s intelligence that helps you stay safe and make safe choices.
3. Simpler experience. With this personalization and intelligence in place, you can protect everyone in your family far more easily than ever. It becomes practically automatic. Regardless of their age, interests, or how much they know about technology, this simplified approach to online security makes smart choices for you and your family wherever possible, steering them clear of threats and keeping everyone safer as a result.
What won’t change?
Us at your side. New and existing customers alike will still benefit from McAfee’s award-winning technology as you always have. Further advances and features will roll out to you as part of the regular updates as they become available for your subscription. In all, you’ll always have the latest and greatest benefits of your product with us.
As for our future, expect more to come. Your confidence in us both fuels and informs these leaps ahead. Thank you as always for choosing us for your protection. It allows us to invest in breakthroughs that keep you safe against new and evolving threats, just as we have as a market leader for years.
A bold new world of protection online
The new McAfee is focused on you. It’s a bold new world of protection online, where you are in control of your identity and privacy, where you have intelligence that offers right protection in the right moment, where you can simply feel safe, and where you’re ultimately free to enjoy your life online at every turn.
Here’s to what’s next. And I can’t wait for you to experience it.
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