Your strategy for dealing with web bots has to take into accout business context

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach.

Between 30%-70% of traffic to most websites is from bots, meaning it is non-human traffic. And while many assume bot traffic should be blocked, that is a black and white approach to a problem that’s very much grey. The reality is that some bots are good, some bots are bad, but most will be somewhere in between. What you need is a bot management tool that lets you apply a range of management actions based on your website’s business model.

Consider the airline industry. A typical airline bookings site might see 50% of its traffic coming from human visitors, with the other 50% coming from bots. While the first thought is often to block the bot traffic, a more effective approach is to understand why the bots are here and what the impact is on the business.

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