Your online TV watching is now being tracked across devices

Showing all viewers the same commercial six minutes into, say, an episode of “Modern Family” might soon be over. If you’re watching it online.

A new partnership between TV measurement company Nielsen and analytics provider Adobe was announced early Tuesday, presenting detailed data about how people watch TV and other media on the Internet. The team-up adds smarts to existing forms of tracking, by letting broadcasters get a better picture of how Internet users consume media across devices and platforms.

With the service, partnered broadcasters could see, for instance, if viewers began watching a show on Netflix on their laptop, then switched to a Roku set-top box to finish it. And then read an article on ESPN.com.

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