WWDC: What’s new for App Clips in ARKit 5

One of Apple’s quietly significant WWDC 2021 announcements must be its planned improvements to ARKit 5’s App Clip Codes feature, which becomes a powerful tool for any B2B or B2C product sales enterprise.

Some things just seem to climb off the page

When introduced last year, the focus was on offering up access to tools and services found within apps. All App Clip Codes are made available via a scannable pattern and perhaps an NFC. People scan the code using the camera or NFC to launch the App Clip.

This year Apple has enhanced AR support in App Clip and App Clip Codes, which can now recognize and track App Clip Codes in AR experiences — so you can run part of an AR experience without the entire app.

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