Will anyone be interested in the iPhone 15?

The iPhone 15 will be here in a couple of months, but at this point there’s not a lot of excitement or buzz around its arrival. You might think Apple would be concerned. But it likely doesn’t have anything to worry about

Recent Canalys data gives the iPhone around 21% of market share as of Q1 2023 — just one percentile behind Samsung. In May, data from Counterpoint gave Apple its highest ever share of the smartphone business, even though sales had declined a little. Apple set a March quarter record for iPhone revenue with $51.3 billion sales. During its most recent fiscal call, the company said its installed base of users is at an all-time high with new sales records in key emerging markets such as India, Indonesia, and Turkey.

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