Why blockchain isn’t always the answer

I get 10 to 30 pitches a day in my inbox from well-meaning PR people seeking to promote themselves, their clients, or their clients’ products. Out of the few I open and read thoroughly each week, perhaps one or two make me want to find out more. Far fewer make it to my Twitter feed or a column.

The problem with most PR pitches is that they pitch the same thing: cloud, ransomware, and so on. These days the trending catchphrases seem to be artificial intelligence, bitcoin and blockchain. Sometimes, the PR pitch is so fantastical and misaligned with the trendy technical word that it makes me laugh.

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