What’s going on with Google Assistant?

Once upon a time, Google was absolutely gaga over Google Assistant.

Remember those days? You should. They really weren’t that long ago.

Back as recently as 2020 — in the last year the annual Consumer Electronics Show was held in person before going digital during the peak of the pandemic — Google did everything in its power to make sure Assistant was everywhere you looked, both virtually and in a very literal physical sense. Assistant turned into a full-fledged spectacle at the high-profile tech exhibition that year, continuing a theme Google had been threading for a while.

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