What company execs can learn from Trump’s tweeting

Like him or hate him, there’s no debating that President Trump loves to tweet. What is up for debate, though, is whether his tweet storms will complicate what is already stressful work for the Secret Service.

Enormous effort goes into protecting the President and his staff from hackers, and any tweets that could be deemed argumentative, hostile, or reactionary could elevate the risk of a targeted cyber attack on the White House.

In the same way, executives at major enterprises also need to be cautious in how they choose to represent the company through social media.

This type of security, said Larry Johnson, ex Secret Service agent and CSO of CyberSponse, is not just protecting the individual. Whether it’s the Secret Service or the security team, “They’re protecting the company, the country, the assets.”

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