This Call-Tracking Technology Is Helping Small Business’ Get More from Their Marketing

It’s hard to believe that we’ve been dealing with the COVID-19 pandemic for over half a year now. During these past several months, we saw businesses and consumers change their behavior drastically based on public safety precautions and personal confidence, but the behavioral data might surprise you. 

CallRail found that businesses experienced a 26% drop in call volume on average at the start of the pandemic up until mid-April. This was largely due to the shutdown of in-person businesses, with essential businesses scrambling to optimize their services and non-essential businesses migrating online.

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