Specialized channels is the mainstay of security game: Adel Eid, Sophos

Sophos is emphasizing on its security solutions across network and end point through its ‘synchronized security’ offering for modern companies. With channel ecosystem undergoing a massive change in the digital era, ChannelWorld spoke at length with Adel Eid, Channel Sales Director, Asia Pacific and Japan, Sophos on his India visit. Edited Excerpts:

You joined Sophos as APJ Channel Chief around ten months back. What have been the key changes you implemented and what’s the outcome?

Since I joined Sophos, we are enforcing our channel partner strategy internally. With channels at the heart of Sophos strategy, we always aim to excel in our channel program. Simplification, specialisation and scale are the fundamental pillars that I have been working with my team in my first year at Sophos. We realize the need of simplification to make it easier for our partners to understand Sophos’ channel program and its benefits, leveraging the tools and the systems across Asia Pacific. We are relaunching the partner program this year after revisiting it and thereby adding more benefits to it.

To read this article in full, please click here