Slack, Atlassian deepen ties with app integrations and account ‘passport’

Slack and Atlassian have strengthened their alliance with a joint product roadmap that includes deeper app integrations and a “passport” that reduces time spent logging into separate services.

The move marks the latest step in a partnership between the two companies who previously competed directly with real-time communications tools. As part of a deal struck in 2018, Atlassian sold its Hipchat and Stride collaboration apps to Slack, with the two products subsequently shut down; that decision allowed the two companies to focus on their strengths rather than competing in a business chat market that had attracted Microsoft, Facebook and Google, among others. 

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