Should Chief Marketing Officers be involved in security and privacy decisions?

In a report issued today by PricewaterhouseCoopers, the management consulting firm urged Chief Marketing Officers to get more involved in data protection.

“In a lot of organizations, it gets relegated to an IT problem or an IT function,” said Carolyn Holcomb, PwC’s data protection and privacy leader.

She also recommended that CMOs be brought into the budget and strategic discussions at an earlier point.

“One of the key things that we recommend in this space is a strong data governance program,” she said, “A C-level committee that is responsible for making data decisions — and the CMO and the CSO need to be joined at the hip on that committee.”

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