Samsung shows we need an Apple approach to generative AI

It feels as if practically everyone has been using Open AI’s ChatGPT since the generative AI hit prime time. But many enterprise professionals may be embracing the technology without considering the risk of these large language models (LLMs).

That’s why we need an Apple approach to Generative AI.

What happens at Samsung should stay at Samsung

ChatGPT seems to be a do-everything tool, capable of answering questions, finessing prose, generating suggestions, creating reports, and more. Developers have used the tool to help them write or improve their code and some companies (such as Microsoft) are weaving this machine intelligence into existing products, web browsers, and applications.

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