Online ad industry tries to stamp out click fraud

The online advertising industry is marshaling a fresh effort to fight click fraud, which steals money from advertisers and undermines faith in online campaigns.

The latest effort is focused on automated traffic caused by bots from within data centers that is intended to trigger ad impressions, according to the Trustworthy Accountability Group (TAG), an industry body.

TAG is going to initially use a blacklist maintained by Google that lists suspicious IP addresses of computers in data centers that may be trying to replicate human clicks on advertisements. Ad-focused technology companies, including Facebook and Yahoo, will also contribute.

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