New tech transforms transparency into privacy

Preserving privacy by keeping information secret isn’t working. Consumers give away precious data for online baubles. Data breaches, large and small, spill data all over the Web. Marketers indiscriminiately gather details about the online lives of people in their target markets.

To read this article in full or to leave a comment, please click here

(Insider Story)

Read more: New tech transforms transparency into privacy

Story added 16. October 2014, content source with full text you can find at link above.