Intuit debuts generative AI for QuickBooks, TurboTax, and other major products

Financial services and small-business software provider Intuit will be rolling out an “Intuit Assist” feature to all of its major product lines, including TurboTax and QuickBooks, building on the development of its own generative AI operating system.

GenOS, as the company calls its new operating system, was unveiled in June and is the basis for the Assist feature, announced Wednesday. Intuit said that its own customer data created a competitive advantage in building GenOS, and that the large language models (LLMs) behind the operating system — which Intuit itself developed — are specialized for solving challenges faced by Intuit’s customers, including tax, accounting, marketing and personal finance.

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