Intelligence is Not a Numbers Game

If you’ve ever dabbled in data analytics, product design, or digital marketing, you’re likely familiar with vanity metrics. Just as their name implies, vanity metrics are numbers that look good on paper and appear to indicate performance or value. In reality, however, these numbers are deceptive, trivial, and far less useful than meets the eye.

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Story added 5. November 2018, content source with full text you can find at link above.