IBM Think: How AI could make big virtual events better than in-person alternatives

Disclosure: Most of the vendors mentioned are clients of the author.

IBM Think, the firm’s iconic (and now-digital) annual customer event, took place this week and I was again reminded how firms like IBM with internal video competence and studios do these things better than those without. Everyone was rehearsed, even the top execs; the staging was TV-show quality, camera angles and sound conveyed a sense of competence.  The impression of competence from an event does seem to transfer to a company’s brand, positively affecting sales prospects and valuation. 

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