How to stop ad trackers and beacons dead in their tracks

As you travel the Web, ad trackers, beacons, and similar technologies track where you go and what you do — but there’s something you can do about it. I’ve got simple solutions that lets you kill them all, or only those you think are doing you wrong.

First, an explanation of the problem. These trackers, beacons and other technologies are a marketer’s dream because they send them information about your surfing habits. Profiles can be created about you — and they can be combined with offline information about you as well.

They’re everywhere, even in the places you’d least expect them. For example, the Web site of New York’s Metropolitan Museum of Art has a whopping 28 of them — and you wouldn’t expect a museum to track you this way. If they’re on that Web site, you can imagine how ubiquitous they are everywhere else.

To read this article in full or to leave a comment, please click here