How to achieve HTTPS everywhere and improve Google rankings
In August 2014 Google announced that part of its security improvement initiative would include factoring in the use of HTTPS/SSL on a website in its search algorithms. The announcement didn’t generate nearly as much action/panic as the more recent “mobilegeddon” but it still got site owners moving. If you’ve been holding off on protecting your entire site with SSL, now’s the time to take the leap, and it’s never been easier.
I’ve been managing websites and servers for a long time now, over 15 years I’m sad to have just calculated. Like most areas of technology, HTTPS/SSL have evolved and if you’re not keeping up with the latest techniques, you’re probably not seeing the modern possibilities. Until recently, I knew SSL to be implemented in a certain way with certain restrictions – most notably a dedicated IP address and an SSL certificate purchased from a signing authority which is installed on your server. It turns out those restrictions are largely removed today, and I had no idea.