How AI can help find new employees

Before employing artificial intelligence (AI) to find job candidates, Southwest Airlines had no definitive way to track the success of the company’s email and website hiring campaigns. The airline also couldn’t queue up potential applicants who’d logged into a job listings page and left before an applicable position had been posted.

Since it began using an AI-enabled hiring platform from tech firm Phenom, the airline now has “a warm pipeline of candidates” it can draw on whenever jobs opportunities arise, according to Kelby Tansey, manager for recruitment marketing at Southwest Airlines.

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