Hertz is installing car cams that point at drivers

Over the past year, Hertz has been installing inward-facing video cameras in about 12% of its rental vehicle fleet as part of an upgrade to the NeverLost onboard navigation system.

Hertz has yet to activate the 60,000 cameras it has installed and said there’s no software behind them, yet. They’re simply unused hardware.

“The camera’s inoperable,” said Richard Broome, a Hertz spokesperson. “This is the sixth generation of those [telematics] units and we wanted to upgrade them primarily to put touchscreen functionality in there. People love that.”

NeverLost 6 is powered by the Magellan SmartGPS Eco OS and uses Magellan’s cloud-based connected car service platform. Drivers can use the telematics system to aggregate location content and choose what content they want to display on board.

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