Google killer, killed: Neeva and the limits of privacy as a philosophy

Well, that was fast.

Just under two years after splashing into the world with all sorts of provocative promises, a search startup that was set on convincing people to pay for a privacy-centric Google alternative is shutting its doors.

Neeva, founded by a pair of former Google executives and the subject of intense fascination within the tech universe, quietly announced over the weekend that its service will be winding down next week. From the announcement:

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