Google expands Chrome’s Safe Browsing defenses to sniff out ad scams

Google today said it is expanding its Safe Browsing technology to take into account online ads that try to scam users into divulging personal information or downloading malware masquerading as name-brand software in need of an update.

Safe Browsing is the name of both the backend technology Google created and the API (application programming interface) that developers, including other browser makers like Mozilla, can call to intercede when a user steers toward a website that may contain malicious content.

“Today, we’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads,” said Lucas Ballard, a senior staff engineer on the Safe Browsing team, in a post to a company blog.

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