First Comes Business Risk Intelligence, then Comes Digital Risk Monitoring

Everyone remembers the social media boom of the mid-2000s. While social networks such as MySpace and Friendster already existed and had fledgling ad revenue models, it wasn’t until the emergence of Twitter, Facebook’s acquisition of FriendFeed, and the development of tools such as HubSpot and HootSuite, that businesses began to take social media seriously as a digital channel.