Everything-as-a-service, Apple, and the future of business

If you lease your vehicle fleet, you’re already familiar with Netflix logic, where access is prioritized above ownership.

It looks as if Apple is moving in the same direction.

Apple as a service

Most businesses (maybe including yours) are striving to offer at least some services on a subscription basis. Apple is no exception, and has grown an $86 billion services business since roughly 2015. Now, it appears the company  may have a hardware-driven plan to extend that.

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