‘Digital twin’ tech is twice as great as the metaverse

Facebook went all in on the “metaverse” a year and a half ago. The company changed its name to Meta and started pumping a billion dollars a month into a Hail Maryboondoggle to achieve relevance in the post-social world to come.

Now Meta finds itself entering a “metaverse winter” — a general decline in investment and excitement around the idea. Meta itself has laid off thousands in its metaverse and social businesses alike.

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