Considering a website redesign? Why not do it in public?

A building under construction is a work in progress for all to see. Such is rarely the case with corporate websites.

Frequently conceived in back rooms and constructed by teams of design and marketing professionals, business websites are typically built less for target visitors than for executives at the companies that run them.

They’re the best guess at what target visitors need based on the opinions of people who haven’t met many of them.

In rebuilding the Americans with Disabilities Act website administered by the U. S. Department of Justice, the Nava Public Benefit Corp. is making the process transparent.

To read this article in full, please click here