Collaboration analytics: Yes, you can track employees. Should you?

From email to video meetings and team chat, collaboration applications have become vital tools to connect workers. And by giving companies the tools to track employee use of these apps, software vendors can provide insights into working patterns and help organizations better understand how they operate.

The ability to view analytics data in collaboration and productivity software is not new; such products have long provided admins with a snapshot of app utilization. Typically aimed at gauging user uptake and tracking deployment progress, these metrics were otherwise limited in their wider business use.

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