Bring Your Own Authentication is upending online security practices

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach.

Seeing the success of the Bring Your Own Device movement, a cadre of leading companies are starting to explore if a similar approach can be used to address the authentication challenge. If BYOD essentially makes the device a proxy for the work environment, can that same device serve as a proxy for customers online?

This new movement, known as Bring Your Own Authentication (BYOA), holds the same promise of reimagining the way we think of authentication, putting the consumer (and device) front and center in the interaction, and relegating passwords to the background or eliminating them completely. But there are challenges to overcome in order for mass adoption.

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