At Microsoft Build, a tech demo reborn as a sitcom

Disclosure: Microsoft is a client of the author.

I used to look forward to Microsoft events because of the fun videos the company did when Bill Gates and Steve Ballmer ran the show. When Gates left, so did much of the fun and humor in events. But at this week’s Build event, Scott Hanselman, Microsoft partner program manager, brought back some of the fun with a non-keynote keynote that played like a sitcom.

It was one of the most compelling demos I’ve ever seen — and I’ve seen some great ones over the years. 

I think Hanselman’s approach, which looks easy but isn’t, is now a best practice. So let’s talk about making demos interesting and more informative. 

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