Apple’s social media failure now looks like success

The lens of history shows Apple’s most heavily criticized decisions often become justified over time, whether that’s abandoning headphone ports, focusing on on-device AI, or letting the Ping social network disappear.

Apple’s social media failure now looks like success

Introduced in 2010, Apple marketing touted Ping as a “social network for music.” The company had hoped to work with Facebook on the service, but CEO Steve Jobs said the other company wanted terms he saw as “onerous.”

Instead, Apple ended up with a hugely limited system that no one really used, and a great deal of friction between Apple and Facebook. Not surprisingly, Ping never became a vibrant social network.

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