Apple’s next services opportunity? The Apple Car

Morgan Stanley analyst Katy Huberty discussed the accelerating pace of disruption in the auto industry and the opportunity for Apple Car this week, sharing many of these ideas in a subsequent client note.

What’s happening in auto manufacturing?

Apple has been working on the ultimate garage product for years. We’ve never seen it, but the company apparently has thousands working on it, has invested hundreds of millions of dollars in the effort, and some form of vehicle is expected in the next few years.

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