Apple’s new patent hints at powerful video collaboration tools

FaceTime has never quite lived up to its potential. Not only did it not become a cross-platform application that played nice with others, but by aiming full square at consumer markets, Apple never attracted a business audience to the platform. Even Apple itself uses Cisco’s Webex for business communications. But perhaps things will change, one day.

FaceTime, now with added video intelligence

A newly published Apple patent (US Patent Number 20230109787) describes numerous ways Apple may plan to help FaceTime become a more useful communications tool for enterprise users — at least those who use Apple’s systems.

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