Apple’s message for everyone: Keep up

Three weeks after Apple unveiled its new MacBook Pro laptops, orders for virtually all models still extend out for weeks — as they have pretty much from the start. If you didn’t order right away on Oct. 18 or manage to snag one in an Apple store after Oct. 26, you’ll be waiting a while.

Supply chain issues are part of that problem, but the long-awaited transition from Intel’s chips to Apple’s custom ARM-based system-on-a-chip also highlighted the built-up in demand for true pro-level hardware. And make no mistake, the M1 Pro and M1 Max chips are pretty much everything Apple users would have wanted, sporting both high-performance/high-efficiency cores, up to 64GB of RAM, a variety of GPU core options, and benchmarks that basically shout Apple’s underlying message to the industry as a whole: keep up.

To read this article in full, please click here