Apple’s investments in India are beginning to reap rewards

It should by now be clear the extent to which Apple sees India as a strategically important market to which it continues to commit.

Apple’s investments in India

The company has been extending its relationship with the nation for years, so the decision to increase iPhone production there isn’t a huge surprise in the context of creaking supply chains and ongoing geopolitical tension. How Apple has approached building business in India arguably represents a strategic guide any company should follow when expanding into any developing economy.

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