Apple’s COVID-19 response shines light on social responsibility

Consumers and investors are becoming increasingly ethical when it comes to the choices they make, they seek authenticity, corporate social responsibility. Apple’s values-driven approach resonates with this growing awareness, and it’s also reflected in the company’s own fundraising and volunteer efforts.

Ethics as a business opportunity

Enterprises are becoming increasingly aware of the evolution of the ethical consumer. This evolution is also driving growing recognition among the investment community, prompting forward-thinking firms to put values at the center of their business.

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