Apple’s AI strategy should be the same as it’s always been

Apple is apparently working with its own form of generative AI but analyst Ming-Chi Kuo tells us not to expect an Apple GPT service before 2024, or later.

The analyst says part of the reason Apple isn’t yet introducing these services is that executives haven’t figured out a “clear strategy” for deployment of the tech.

Why isn’t it clear?

The thing is the go-to market strategy for this (and for any other technology) has always been inherently understood at Apple: It is to augment human capability while respecting innate humanity. This has always been Apple’s approach.

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