Apple Vision Pro anticipation leaves VR industry gasping

I don’t expect this to be a popular opinion, but Apple has sucked all the oxygen out of the virtual/augmented reality industry with the announcement of its Vision Pro headset.

Gasping for air

What’s the evidence? Just data.

Counterpoint data from China shows the VR market there declined 56% year-over-year across the first half of this year. This follows two years of growth in the sector.

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