Apple pulls the plug on in-app ad-blockers

Apple decided to allow ad-blocking in mobile Safari with iOS 9, but the company has no intention of allowing apps that install root certificates to block ads in other apps—no way, no how.

That means big changes for apps like Been Choice, which users could install to block ads in Safari as well as apps like Facebook, Pinterest, and Apple News. Apple pulled Been Choice and a few apps like it, because the method used for in-app ad-blocking installs root certificates that collect your website visits and deliver that information to the ad-blocker. Apple considers this a security violation. Safari ad-blocking apps can’t do that, which is why they haven’t been affected.

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