Apple makes a quiet transition to post-consumerism

The extent to which Apple CEO Tim Cook is guiding the company’s transition to becoming a post-consumerist mass market product company should be a guide to others eyeing a similar evolution.

The world of change

Think about it and the reasoning is clear. Talk from China in the last week has been of reduced energy availability as the country struggles to meet climate targets. World leaders will soon gather to sketch out what will hopefully (but probably not) be an effective global strategy to address climate change. Part of this will require changes in how things are manufactured, what they are made of, and how they are sold.

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