Apple iPhone 12 launch: Normal, not normal

It looks like the new normal is some way off, so it shouldn’t be too surprising that Apple’s iPhone 12 introduction will probably be a little different this year.

The big reveal

Are you going to the big reveal of the new device? I don’t think so, the pandemic suggests Apple will introduce its new device remotely, just as it held WWDC. I don’t think it will want to risk the health of partners and employees any more than it did at WWDC.

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